Moncler

Photoshop | Procreate

The pop-up shop will serve the purpose of creating memorable moments through visual, sensation, aesthetic, and experiences. For the pop-up shop design, I wanted to maximize minimalism and celebrate the beauty of haute couture. Consumers will have the chance to see Moncler's newest runway collection and Moncler's art gallery as they browse through garment selections. Minimalism is beyond being straightforward, and it was an era where people focused on metals and shapes. Its atmosphere gives consumers a cold feeling not only because of the cold tone but also the heavy industrial and machinery structures. Separation is like a piece of ice shard standing still in a cold Winter. The contrast between Moncler's product and the interior aesthetic made the parkas more critical.